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Cialdini reaches the NHS/positive language

31st Aug, 2010

The Guardian and the BBC Today Programme  report the use of influential language and particularly the principles of Dr Robert Cialdini (See his book Influence) is bringing tangible cost improvements for the NHS at no cost.  In particular the cost of missed appointments, no shows and Do Not Attends (DNAs) have been reduced using the principle of ‘social […]

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